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Digital protection campaign

Protection campaign poster

Campaign purpose

60% of those considering insurance say they have not yet taken it out because they expect it to be too expensive.

(Source: HSBC Power of Protection survey 2016).

The common misconception that life insurance is expensive was the foundation for this calculator-based, lead generating campaign. The campaign shows how little it could cost your prospective clients to protect what they Truly Love. 

Campaign components

The campaign consists of an email (that looks like the image above), a landing page (click here to see what this looks like) and a banner advert for your website (optional). Each of the campaign components can be dual-branded if required.

How it works

Zurich provides you with an email that you send out to your prospective clients or your current clients that do not yet have life insurance. When the recipient clicks the ‘’calculate here’’ button in the email they will be taken to a landing page where they can calculate how much life insurance they might be eligible for based on their age and their annual income.

The calculations are given as both a lump sum and a monthly savings amount in the currency of the location of the university, as well as their local currency.

After the calculation is done the client completes the contact form and a lead is generated. The digital code embedded into the email we provided you with tells us which financial adviser sent it out and therefore who we forward the lead on to. It’s that easy!

How to get this campaign

If you are a licensed broker holding terms of business with Zurich in the UAE, Bahrain or Qatar you can use this campaign.

Simply contact us at memarketing@zurich.com and we liaise direct with your marketing or IT contact to get this campaign set up for you.  

Broker testimonial

"Our experience with Zurich’s marketing team has been superb. The initial meeting demonstrated clearly how the campaign would look and exactly how it would work and generate quality leads for us. The process could not have been any easier and the results have surpassed all expectations..''  Rupert Searle, Globaleye.